The Coach's Fatal Mistake? Taking On The Executives and the Unassailable Executive Tier

Tbecame clear he could survive a loss to lower-league opposition. He weathered an important European final versus a particularly poor Spurs sides in living memory. He could survive losing at home against West Ham and Wolves, finishing 15th, his rigid approach, laying waste to some of the club’s most promising homegrown talent, the 32% win rate, calling his team the poorest in Manchester United history. But there was one adversary against whom the Portuguese coach would not be allowed to tango. If you challenge the sporting director, and you best not miss.

Unfortunately, similar to numerous top-flight defender during Blackburn Rovers' championship 1994-95 season, Amorim came at the executive and appears to have failed. Even the most casual observer will notice the paradoxical situation: a coach who frequently berated his squad for failing in individual battles crumbling when confronted by the white heat and animal charisma of one of the Premier League’s most feared sporting directors.

In truth, this whole bruising episode seems to paint the director in a different perspective. It may have been easy, given his brief stint of experience with the Saints, to regard Jason Wilcox as merely a functionary in the United exoskeleton: a man who owed his position largely to his close relationship with ex-colleague a fellow executive rather than any demonstrable skill. How wrong everyone was. By masterfully outmanoeuvring the club's celebrated head coach, just as he bested the unfortunate Dan Ashworth earlier, Jason Wilcox has proved himself to be among the sport’s strategic masterminds: a tactical intellect of which the club's mid-table rivals will now be justifiably concerned.

A Tactical Clash Over System and Ideology

To illustrate, it was Jason Wilcox , after being involved in the hierarchy that hired the 3-4-3 fundamentalist the coach originally, was instrumental in trying to persuade Amorim to ditch his beloved formation. Naturally, these entreaties were resisted. However, such directives hold greater authority when delivered by a man with the unimpeachable soccer background he possesses, a veteran of three England caps and a role in a title-winning side decades past.

Perhaps in time he might agree to explain his thought processes to the rest of us. Maybe one day he might be asked regarding why the coach is walking away with a full payout, without any penalty clause activated. The director seldom speaks in public, and with very good reason. The true intellectuals of this sport – men like Jason Wilcox – function on a plane exceeding our mundane comprehension. If he ever did speak, most likely we would perceive is a series of ultrasonic blips and complex calculations. Wanting is not quite the same as being ready to receive.

The INEOS chief allegedly proposed using the winger in a defensive role.
Sir Jim Ratcliffe has allegedly proposed playing Bryan Mbeumo in an unfamiliar defensive position. Image: Simon Stacpoole/Offside/Getty Images

The Supreme Authority In the Throne

But of course, by focusing our attention on the sporting director we are obscuring the real power behind the club's current leadership. The director is, after all, simply carrying out the directives of his ultimate line manager Sir Jim Ratcliffe, who privately has made very clear his preference for a back four. It is reported, Ratcliffe has also proposed playing Bryan Mbeumo as a right wing-back. Ratcliffe is keen for the club to adopt analytics and metrics. According to ESPN, in an executive meeting early in his minority ownership, he declared that the team's approach of play “will be decided in this room”.

After all, Ratcliffe is a specialist in these intricate football matters, drawing from his background in industry and sailing. Most importantly he remains incredibly rich, and as we all know, the wealthy are the best of us: more insightful, sagacious, more tactically astute, fundamentally better. Who else would you trust to manage a strategic plan of austerity, the building of a modern arena that looks similar to someone’s leftover knitting, the signing of a new striker?

The New Soccer Order: Directors Over Coaches

This represents a shift that is becoming prevalent at the elite levels football. Historically, clubs foolishly delegated big footballing decisions to subordinate staff such as coaches, scouts – players themselves. Maybe previously possible for an up-and-coming, visionary coach with a philosophy and energy to go into an organization and implement their plan supported to fruition. But how many businesses have these guys established? How many large-scale layoffs have they managed? Better by far to invest the real power where it rightly belongs: the leadership tier, the open-necked shirt brigade, the guys with impressive LinkedIn profiles. It is wiser to decide the strategy by the directors and hire a coach who will adapt their methods accordingly. If coaches were once chefs, they are now more akin to delivery personnel: not really creating the product, but still finally accountable if it arrives cold or fails of the box.

Nowadays, a coach's role is increasingly not about defining the vision and more about marketing it: the front-facing representative of the operation, the public face for a club they have minimal power to influence. A coach at Chelsea takes a squad of very young players into the Champions League and wins domestic cups, and effectively is dismissed for speaking out. A manager at Celtic finds his standing damaged whereas those individuals who hired him live to blunder another day.

The Modern Corporate Football: Accountability Only for the Coaches

And perhaps in a small way this represents corporate governance in action: the elevation of a gilded overclass who can never be wrong, whose choices remain sacrosanct, whose mistakes can always be sacked away without explanation. Hire the 3-4-3 coach and then fire him for playing too much that system. Hire the process guy and then bin them for requiring too long. And most importantly be grateful; for the incremental increases in ticket costs, for your new summer signings, for the fact that the adults – regardless of their expertise – remain in control.

Travis Williams
Travis Williams

A seasoned journalist with over a decade of experience covering international politics and social issues, known for her in-depth investigative reporting.