Must My Wannabe Content Creator Pal Cease Using People for Content?

The Prosecution: Beth

At times I'm recorded while I’m eating. It's jarring to spot myself on her Instagram – it’s like a jumpscare.

My best friend of 10 years, Marielle, calls herself the “creativity monarch”. It’s fun for a short while, but it strains our friendship.

Being highly outgoing, there's a constant urge the need to document everything constantly. When we eat out, she says, “The phone eats first,” and snaps pictures with the flash on, which induces embarrassment. I don’t like it when other people see her posing or filming – I get secondhand embarrassment. Another annoyance is because meals lose their warmth.

She isn’t exactly an online personality yet, but Marielle is aspiring to become one. She creates vlogs about living in our city, her daily routine, and her work as a stylist. The material is quality, I’ll give her that, but I prefer not to be dragged into it. Sometimes she films me while dining, or just accompanying her. Later, I appear on her feed afterwards, and it pops up like a surprise: I’ll have no makeup on, making a strange expression or photographed mid-bite. It feels invasive.

She also expects me to record her at inconvenient times. Sometimes I'm in conversation to someone else, or we're simply spending time in the street. The dynamic feels like our bond has transformed into me serving as her free crew. She could easily employ someone if she wanted professional shots. When I brought up my discomfort about this arrangement, she brushed it off. She’s taken me to several brand events, which was nice, but that doesn't compensate for all the time and effort I spend helping her make content.

I’m grateful that she has supported me with my career in design, but I don’t want our connection to become just a ledger of exchanges. I don't believe she’s fake or inauthentic, but at times I feel that if recording starts, we will begin acting in a way that makes us look good for her vlog.

She will say, “Alright, smile for the camera!” and record me smiling with someone. It’s so silly. I need her to understand that our decade-long friendship still has boundaries. I enjoy being with her, but I also want to enjoy it without being recorded, altered, or shared for an audience. I am not a accessory for her online persona.

The Other Side: Marielle

I want my friend to see that the creations we produce together can get us a foot in the door.

I love creating videos. It's more than a pastime; it's integral to who I am. Creating videos and sharing my life online allows me to show my personality and connect with people in new ways.

I don’t see myself as a full influencer yet, but it's savvy to generate income from your interests. I look up to people on TikTok who execute that style of informal, self-made content creation.

Content creation is my interpretation of engaging with life: noticing the details, posting them with an audience that appreciates the craft behind it. I never intend to make Beth uncomfortable. Bringing her to industry events was my way of offering access, providing her a chance to experience behind-the-scenes moments that could benefit her career in design too. That isn't blackmail, it's simply being pragmatic.

I’d still take her to such functions even if she didn’t help me, but I desire her to see what the content we create together can get us: a foot in the door. I know not everyone likes being filmed, but sometimes spontaneity is what makes material authentic. Being recorded from time to time is part and parcel of being my friend. I would delete anything she requested, but she has never asked yet.

I don’t expect anyone to be my personal videographer, but companions help each other in small ways. I thought recording a short video now and then would be enjoyable for her. Innovation flourishes in partnership, and having Beth around makes projects lively and pleasurable. I never force her to participate in anything, and I’d never intentionally humiliate her. But filming together sometimes is part of how I document our shared experiences.

I cherish Beth’s friendship deeply and don’t want content creation to come between us. I’m willing to find middle ground: like asking before recording, and avoiding angles that might make her uncomfortable.

This isn’t about control, it's regarding expressing my perspective while still considering hers. Clearly content creation is not a substitute for genuine friendship: it's merely part of how I live my life and I desire her to be included in a way that’s enjoyable for both of us.

Outside Perspectives: Reader Opinions

Is it right for her to stop recording herself and her friend when they are out together?

There’s nothing more excruciating than having a companion film you. I get that it’s Marielle’s job, but I wouldn't ask friends come to my work. Maybe she can find influencer friends to create content with. Given the uncertain future of technology, human connections are the only thing we have – don’t waste them!
A respondent, 25

When pursuing something professionally, it's unfair to expect your friends for assistance every time, even if they have helped previously. While she enjoys creating, that doesn't imply all those around her is willing material. She must to respect Beth’s privacy.
Another reader, 26

She may enjoy producing videos and showing off her life publicly, but it’s not for everyone. It was kind she has helped Beth’s career, but she needs to hear what her friend desires.
Emma, 27

It seems like you value each other, so hold on to that and make sure it’s the focus in your relationship. Foster some authentic memories, where true emotions are preserved, not digital scrapbooks. In fact, celebrities who seem to reveal their worlds actually have more secrecy than it seems.
One opinion, 53

Marielle appears to be neither present nor authentic when she’s with Beth – she’s working. Each appears confused as to what’s reasonable. The solution lies not in trying to alter one another, but in each setting defined boundaries around what is comfortable to them and determining if there is an acceptable compromise.
A final view, 71

Your Turn to Be the Judge

In an online poll: is Marielle exploiting their bond?

Travis Williams
Travis Williams

A seasoned journalist with over a decade of experience covering international politics and social issues, known for her in-depth investigative reporting.